With over 30 years of award-winning experience in a variety of organizations, Sandra brings a rich understanding of internal and external communications issues and can help you with a broad range of communication strategies.
Since 2009 Sandra has offered her expertise to organizations as a consultant. Passionate about communications, she also contributes to her profession by teaching PR and communications courses for the University of Victoria and previously for MacEwan University.
As a member of the Board of Directors for Equs from March 2017 to present, Sandra sits on the Governance & Nominating Committee and the CEO Performance & Compensation Evaluation Committee. As of March 2019 she serves as the Vice Chair of the Board of Directors. Sandra represents Equs on the Board of the Alberta Community & Cooperatives Association (ACCA) and on the Board of Prairie Power Ltd.
As Director of Corporate Communications for Stantec from 2001 to 2009, Sandra had company-wide responsibility for corporate relations, media relations, community investment, investor relations communications, acquisition communications, internal communications, policy, and ecommunications. She and her team supported communications for over 40 strategic acquisitions throughout North America. Stantec is a publicly traded (TSN/NYSE:STN) professional design and consulting firm offering services in planning, engineering, architecture, surveying, and project management. Headquartered in Edmonton, Alberta, Stantec’s services at the time were offered through approximately 10,000 employees operating out of more than 125 locations across North America.
Prior to joining Stantec, Sandra was the Manager of Communications, Information & Administration Services (1996 2001) at the Alberta School Employee Benefit Plan (ASEBP) where she served on the senior management team, provided communications counsel to leadership and Board of Trustees, and led a team that planned, developed, implemented, and evaluated strategic communication programs aimed at a variety of audiences. ASEPB provides Life Insurance, Accidental Death and Dismemberment, Extended Disability Benefits, Extended Health Care, Dental Care, and Vision and Hearing Aid Care benefits to Alberta’s education sector.
From 1994 to 1996 Sandra was Associate Director, Athabasca University Educational Enterprises (AUEE) where she developed, implemented, and managed programs to position AUEE as a premier source of professional development programs in Alberta. She developed marketing, sponsorship, partnership, and working relationships with leadership in public and private sector organizations.
From 1989 to 1994 Sandra was the Client Services Director for Reynolds, Mirth, Richards and Farmer (RMRF), an Edmonton-based law firm providing regional and national legal services of the highest caliber. She managed marketing, communication, and business development programs and provided communications counsel to the partnership.
From 1982 – 1989 Sandra held various progressive roles in Corporate Communications with the City of Edmonton.
Sandra has a Bachelor of General Studies in Applied Arts from Athabasca University, is accredited in public relations (APR) with the Canadian Public Relations Society, is certified in crisis communications management from the Institute for Crisis Management, and holds ATM and CTM designations with Toastmasters International.
She was honored with an appointment to the College of Fellows of the Canadian Public Relations Society (CPRS) in January 2011. To qualify for fellowship status, members must have been public relations practitioners for 20 years, a CPRS member for 10 years, and must have obtained Accredited Public Relations (APR) practitioner certification. They must also be recognized as having brought a significant contribution to the practice of public relations and to the Canadian Public Relations Society.