The issues management model, created in 1977 by Howard Chase, consists of five primary steps:
- Issue identification
- Issue analysis
- Issue change strategy options
- Issue action program, and
- Evaluation of results
Issues management is a process to anticipate and take appropriate action in response to emerging trends, concerns, or issues likely to affect an organization and its stakeholders.
It involves the identification and understanding of emerging issues inside or outside the organization that may be resolved, managed, or contained in part through effective communications.
Potentially damaging issues can be dealt with so they do not reach public attention. Or if they do, the negative repercussions can be controlled and minimized. As a result, examples of successful issues management tend to remain invisible.